Press Releases
While it’s important for every business to keep a high profile, keeping your clients and the media abreast of developments can take as much time as running the business itself. And, of course, the time you’ll need to do it the most is when things are moving rapidly, meaning you’ll be much too busy taking care of business to make sure everyone knows about it.
The Solution: Let RJTwords Handle it For You.
As a former writer for a major international business news TV channel, Rob Taylor knows the secret to writing a press release which:
- Grabs the attention of editors and journalists.
- Gets straight to the point without bombarding the reader with unnecessary information.
- Includes everything a reporter needs to know to pick up the story.
- Tells your story in a clear, coherent way improving your chances of receiving media attention.
How Does He Know What Works?
Working in a busy newsroom, Rob used to be on the receiving end of press releases. Consequently, he knows what a busy editor finds attractive and what they’re likely to ignore. He was able to observe first-hand the writing techniques of the successful few, but also witness the mistakes of the many confused, rambling releases which missed their mark by miles.
While any decent writer can throw together a coherent press release, only an experienced newsroom journalist really knows what works.
Click here to get in touch and find out how RJTwords can help raise your media profile.
RJTwords: Simple. Affordable. Effective.
Blogs and Newsletters
Generating interest in your business by bringing your message to new customers is always a great thing to do. But, as the old adage goes, it takes ten times as much effort to bring in a new customer as it does to get repeat business of existing ones. This is why keeping in regular contact with your clients is of paramount importance. This can be done via a blog (a contraction of “web log” for the uninitiated) or newsletter, either in print or by email.
Isn’t it ironic that just when you’ve got some important news that your customers will love, it’s so hard to find the time to tell them about it? In prioritising running the business, the news and communications element can easily get pushed to the bottom of your To Do list.
RJTwords provides a bespoke service to give you the words you need, when you need them.
Click here to discover how RJTwords can help keep your customers coming back.
RJTwords: Simple. Affordable. Effective.
Sales Copy for Print and Online
As any business owner will know, initial contact with a potential client can make or break a working relationship. Every business needs to present itself in the best possible light at all times. After all, wouldn’t turn up to a meeting in your pyjamas, so why let your sales copy make you look stupid? First impressions last, so it’s important to make a good one.
But Take Care!
Gone are the days of “any publicity is good publicity”. (Recent example: Charlie Sheen.) Any business needs to put right before right now, so you must make sure that you’re conveying the right message in a way that will generate a positive response from your audience.Your audience needs to understand quickly and clearly what it is you’re saying and what benefits your product or service will provide to them. This means being free from errors and ambiguity, as well as delivering your message with the personality and tone to which your customers respond.
Click here to discover how RJTwords can help turn your prospects into leads.
RJTwords: Simple. Affordable. Effective.
Sub-Editing and Proofreading
If you’ve already got some existing text that you’d like us to cast an expert eye over we’d be only too happy to help. From an article for national publication to a takeaway menu, we’ll be glad to advise on the best way to say what you mean.
Click here to get in touch and discover how RJTwords can help improve your business.
RJTwords: Simple. Affordable. Effective.