DIY Writing: A Few Helpful Tips
When writing a press release, sales copy or any other business literature, here are a few things to keep in mind.
Spelling and Punctuation Still Matter
In the age of txt spk many people argue that spelling and punctuation is no longer important in getting your message across. But if you advertise for a barista when you actually require a barrister you’re likely to find yourself in trouble.
Spellcheck Can’t Fix Everything
To, too or two? There, they’re or their? Your, you’re or yaw? All these words are spelt correctly, butt ewes them in the wrong plaice and yule luck pretty Scilly.
Say What You Mean
Don’t dress your message up to look like something it’s not. While it’s good to explore new markets, it’s far more efficient to communicate with a willing audience. Disguising your message will attract the attention of people who don’t want or need to hear it while hiding it from those who do.
Still Not Sure?
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